Strategic Thinking.
A SIGN IN THE GRASS WON’T DO IT.
Anyone can list a house. But a top agent backed by the most famous luxury brand will have processes that have been honed and developed over hundreds of listings. Tactics and strategies to get the most qualified buyers into your home ready to write offers.
EXPOSE YOUR LISTING TO THE WORLD
Sotheby’s is in a class of its own. The only true international real estate firm in the world. And we live in a location with affluent international buyers and sellers. So it only makes sense to use Sotheby’s syndication to spread your listing accross continents.
GET A CUSTOM MARKETING PLAN.
I’d love to see your home and prepare
a complete marketing plan
YOUR HOME DESERVES SOTHEBY’S.
Preparation calendar, advertising plan,
direct mail and online promotions.
CERTIFIED NEGOIATIONS EXPERT
Not all offers are good. And not all low offers are bad. Randall is a certified in negotiations and has seen it all in his career. Expertise to help you sort through the offers and assess all the terms in your best interest. Some buyers start with very low offers. That does not mean we can’t get them up from there. But that takes skills and tactics to lead them on the path to purchasing. I’m not offended or emotional. Let’s simply work it out and see if there is a deal here.
Sotheby’s has the widest syndication to websites and search engines across the globe.
GETTING READY FOR THE PARADE
Your home is only a new listing for one week. This time is the most critical to achieve the highest price and best terms from buyers. My goal is to get 3 buyers interested in the property and will to fight for it.
That means that the home has to be “Show Ready” in every way prior to listing. Not perfect, but offering the best possible impression on buyers. Trimmed, scrubbed and looking great for a blind date with buyers, who make snap decisions. They lead more with their hearts than spreadsheets.
PRICED TO SELL
Buyers are smart. They are experts on the local market because they have been looking at homes every night until midnight for weeks. It’s very hard to sell an over-priced home in the first 2 weeks.
And once the home sits on the market and becomes a stale listing… price reductions follow. No one will be fighting for it.
Acurate pricing gets the right buyers in and will be a compelling home for them. It’s my job to get buyers to write offers and I have many strategies on this.
WHEN TO LIST?
In the desert “Season” is also the selling season. Yes we do still sell homes in the hot months, but the best buyers are here in fall, winter, spring.
But we will also look at the calendar to choose the right time to sell. There are plenty of reasons not to launch on certain weeks of the year. Again, we are looking for the most buyers to see the home in the first week.